Freelance Pricing One-Pager for Australian Solos
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Undercharging is rarely a math error. It is usually a missing artefact: you negotiate from vibes in a DM instead of a calm one-pager that states packages, inclusions, exclusions, and payment schedule. Australian freelancers also need the page to speak AUD, GST treatment (if registered), and local payment rails without turning into a 12-page proposal.
What belongs on a pricing one-pager
- Who it is for — one sentence niche (e.g. “AU solo consultants needing Notion ops”)
- 3 packages — Good / Better / Best or Retain / Project / Rescue — not seven SKUs
- What is included — bullets a client can forward to their boss
- What is out of scope — the quiet profit protectors
- AUD prices — exclusive or inclusive of GST stated plainly
- Payment schedule — deposit %, progress invoices, Net 7/14
- How to start — reply / book / pay deposit link
- Validity — “Prices current as of …” so stale screenshots die
A simple AUD packaging pattern
| Package | Use when | Payment shape |
|---|---|---|
| Starter / Audit | Unclear scope | 100% upfront or 50/50 |
| Core project | Defined deliverable | 30–50% deposit + milestone |
| Retainer | Ongoing | Invoice on the 1st before the month |
Publish the pattern; customise numbers per client. If every quote is from scratch, you will discount under time pressure.
GST line without becoming an accountant
If you are GST-registered, label prices as GST-inclusive or exclusive and keep the invoice layout consistent. If you are not, do not fake a GST line. Operational flag in Notion is enough — see ABN & GST lite admin.
Where the one-pager sits in the stack
- Prospect asks “what do you charge?”
- Send one-pager PDF (not a thread)
- If they bite → proposal / SOW with deposit schedule
- Deposit clears → kickoff checklist
Related: How to ask for a deposit · Get paid faster · Invoice + ABN checklist.
Owned products
- Freelance Cashflow Pack (A$29) — includes a pricing one-pager plus invoice + late-payment emails
- Proposal & SOW Pack (A$19) — lock scope after they accept pricing
- Client Onboarding Pack (A$19) — kickoff once deposit is in
Not pricing, tax, or legal advice. Confirm GST treatment with a registered tax agent.